You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing Unilever.
ANA has found 59 results for you, in 519 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Understanding how shoppers really behave

The core topic of this paper is the presentation of a study methodology that has proved to be effective for understanding shoppers' actual behavior at point of sale when they make their purchasing decisions.The study of purchasing behavior makes it...

Catalogue: Latin America 2005
Authors: Carolina Dennin, Susana Marquis
Companies: KANTAR TNS Malaysia, Unilever
October 23, 2005
×

Citation

Dennin and Marquis (2005a, October 23). Understanding how shoppers really behave. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-how-shoppers-really-behave


Research papers

Brand activation

This paper analyses a new and recently strong Marketing trend: Brand Activation.Brand Activation refers to those marketing activities that have developed strongly over the last few years, which fulfil a double task: the traditional one of building...

Catalogue: Latin America 2005
Authors: Viviana Barcesat, Vanina Gruart
Companies: KANTAR TNS Malaysia, Unilever
October 23, 2005
×

Citation

Barcesat and Gruart (2005a, October 23). Brand activation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-activation


Research papers

Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe. Research focussed on how low income consumers...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Alexandra Wren, Nadezda Odlova, Tomás Drtina
Companies: Unilever, GfK
April 19, 2005
×

Citation

Wren, Odlova and Drtina (2005a, April 19). Insights into the purchase decision process of low income customers in Central and Eastern Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insights-into-the-purchase-decision-process-of-low-income-customers-in-central-and-eastern-europe


Research papers

From today's brands to tomorrow's icons

The authors share their experience in successfully implementing an on-going consumer interface program with young consumers for identifying trends in their behaviour in the complex market of Saudi Arabia, paving the way for marketers to transform...

Catalogue: ESOMAR Conference On Age 2005
Authors: Vidya Rayappa, Wiam Hasanain
Companies: KANTAR TNS Malaysia, Unilever
January 30, 2005
×

Citation

Rayappa and Hasanain (2005a, January 30). From today's brands to tomorrow's icons. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-today-s-brands-to-tomorrow-s-icons


Research papers

How to make good dough

Unilever Bestfoods (UBF) is vitally aware of the general trends that affect consumers' lives. The way consumers work and spend their free time, their use of media, attitudes and opinions are constantly evolving. As a result, their needs and product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Sinéad Twomey, Pia de Wit
Companies: Unilever, SKIM
April 18, 2004
×

Citation

Twomey and de Wit (2004a, April 18). How to make good dough. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-make-good-dough


Research papers

Studying new product performance in virtually created retail environments

This paper describes recent attempts to use virtual reality components for studying the in-market performance of a new product at the pre-launch stage. Virtual shopping systems today offer intriguing opportunities for a flexible generation and...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Dieter Bock, Bernhard Treiber
Company: Unilever
February 1, 2004
×

Citation

Bock and Treiber (2004a, February 01). Studying new product performance in virtually created retail environments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/studying-new-product-performance-in-virtually-created-retail-environments


Research papers

Silence behind the mirror

These two presenters are probably among those very few who can allow themselves to converse openly about the efficacy of using research and, in particular, qualitative research by clients. The reason is the 12-year-old unbroken partnership of the two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Marta Hoffmann, Gábor Lajtos
Companies: Unilever, KANTAR TNS Malaysia
November 5, 2003
×

Citation

Hoffmann and Lajtos (2003a, November 05). Silence behind the mirror. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/silence-behind-the-mirror


Research papers

Insights at work

The Arabian Gulf region is unique in its near isolation from even rudimentary marketing efforts until the early 1970s. Over the last three decades, particularly the last ten years, the region has seen momentous changes, fundamentally impacting the...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Vishal Tikku, Rajesh Parupalli
Company: Unilever
March 30, 2003
×

Citation

Tikku and Parupalli (2003a, March 30). Insights at work . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insights-at-work-


Research papers

Knowing the consumer through the eyes of others

This paper addresses the Two-Way Mirror method for its application in qualitative market research as a manner to approach the consumer's understanding through the consumer himself. This helps detect feelings, motivations and insights directly...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Alicia Martín del Campo, Mónica García
Companies: Qualimerc S.C., Unilever
March 30, 2003
×

Citation

del Campo and García (2003a, March 30). Knowing the consumer through the eyes of others . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/knowing-the-consumer-through-the-eyes-of-others-